CLIENT: THE WILDER EXPERIENCES
Bringing “The Wilder Experiences” from no sales to sold-out events with a comprehensive re-design, compelling visual narratives, and a data-driven digital strategy.
My Role
UX Design, Heuristic Analysis, Responsive Web Design, Brand Identity Design, Service Design, Wireframing, Prototyping, Usability Testing, Content Curation & Creative Direction, SEO, Marketing Strategy, Client Handoff.
The Team
Ember Johnstone - UX Designer & Creative Strategist / Melanie Lazelle Founder & CEO / Kagiso Pupp - Social Media & Marketing / Various Designers- Graphic Design Assets
About The Wilder
The Wilder is a social enterprise that aims to support creative immersion into nature. They create creative, hands-on experiences and opportunities for people to deeply connect with and learn about the environment and living more sustainably, and to encourage businesses to prioritize the planet over profits.
The Challenge
The Wilder’s existing website struggled to effectively convey the startup's unique value proposition, serving as a weak first point of contact for potential customers.
The initial stages saw limited growth, and the startup's unique blend of outdoor activities, creativity, community engagement, and collaboration was not effectively communicated through the existing platform. They lacked a distinctive brand identity, making it challenging to connect with its audience and stand out in a competitive market.
Moodboard
After conducting a thorough competitive market and industry analysis, we decided on a moodboard and a colour palette to base the brand identity on - prioritizing hand-drawn elements, earth tones, and bold, easily readable text for all of the design components.
The Impact
• Online traffic to the site post re-design increased by 400% over 3 months from January-April 2022.
• The Wilder enjoyed the #1 spot for both competitive long-tail keywords “Events in Squamish” and “Things to do in Squamish.” for 6 months from April 2022-August 2022.
• Implementing insights from user-testing research and service design resulted in tickets selling out for all of The Wilder’s events
