CLIENT: SIREN OF THE ELEMENTS
Drawing inspiration from the mesmerizing fire performances of Siren of the Elements, I crafted a brand and web presence to entice her visitors from the moment they arrive.
My Role
Managing & Directing Design & Marketing Contractors, Creative Direction, Brand Design, Graphic Design, Service Design, Usability Testing, Wireframing, Responsive Web Design, Copywriting, SEO, Market Research, Business Strategy.
Tools
Wordpress, Elementor, HTML/CSS, Figma, Photoshop, Illustrator, Adobe Premiere, Google Forms, Canva.
About This Project
Siren of the Elements, a fire performer and coach based in Vancouver, sought to enhance her online presence to streamline her booking process and attract higher-profile gigs and shows. With aspirations of expanding her reach and simplifying her administrative tasks, she envisioned a professional website that would effectively showcase her expertise and services.
Task:
The primary goals of the project were to create a visually striking showcase and booking site that would clearly present Siren's services and simplify the booking process. Additionally, the site needed to be adaptable and user-friendly to accommodate Siren's evolving needs as she pursued larger opportunities.
Drawing inspiration from the elemental nature of her artistry, I meticulously crafted a visual identity that resonated with her unique persona and offerings. Leveraging Wordpress, Elementor, HTML, and CSS, I customized the website to showcase her dynamic performances and coaching programs, ensuring seamless functionality across all devices.
Collaborative Design Process:
Through a series of workshops and collaborative sessions, Siren and I worked together to define the website's design preferences and functional requirements. Siren's input was integral in shaping the site's aesthetic, from selecting earthy tones to incorporating sacred geometry elements without being overly esoteric.
Content Development:
Siren provided her demo reel, images, and service details, which were meticulously curated and organized to ensure clarity and conciseness. I facilitated a streamlined process for content creation, using Google Forms to gather and refine copy while aligning it with the wireframes. Throughout the development process, Siren and I actively participated in testing sessions with ongoing clients to gather feedback and refine the design. Adjustments were made based on user input to optimize the site's effectiveness.
Functional Features:
Key features such as a contact form, booking link via Calendly, and intuitive service exploration were implemented to enhance user experience and facilitate seamless interactions with potential clients.
Results:
Since the launch of the showcase and booking site, Siren has observed an increase in inquiries, indicating positive traction and engagement from potential clients. Additionally, she is pleased with the outcome of the project and has begun integrating elements of the brand guidelines into her marketing materials.
Key Takeaways:
• Collaborative design processes can yield highly customized and impactful results, incorporating the client's vision while leveraging the designer's expertise.
• Streamlined content development processes can ensure clarity and coherence in messaging, enhancing user understanding and engagement.
• Iterative feedback loops are essential for refining and optimizing the user experience, resulting in a more effective and user-friendly website.